Eight weeks. Defined.
Transparent. Delivered.
The 8-week system exists because chaos kills startups, not bad ideas. Every phase has a fixed input, a fixed output, and a sign-off. Nothing moves without your approval. Nothing gets built that wasn't agreed.
CLARITY
WHAT WE DO
Intensive intake. We map your audience, competitive position, core proposition, and technical scope. By the end of week two, the build manifest is written and signed.
WHAT YOU DO
Answer the intake questionnaire (40 questions, ~90 minutes). Review the scope document. Sign off.
OUTPUT
Brand strategy document + signed build manifest + visual direction brief.
IDENTITY
WHAT WE DO
Design your complete brand system. Logo and mark variations, typographic system, colour system, grid, component library, and all product UI screens.
WHAT YOU DO
Two review rounds. Approve the brand direction in week three. Approve final UI in week four.
OUTPUT
Full brand guidelines PDF + Figma component library + approved UI designs.
BUILD
WHAT WE DO
Build the full-stack MVP to the approved designs. Daily commits, continuous deployment. Working demo every Friday at 5pm.
WHAT YOU DO
Test the Friday demo. Report issues or approvals. Stay available for async questions.
OUTPUT
Deployed MVP on staging + admin dashboard + full test suite.
LAUNCH
WHAT WE DO
Production deployment, analytics configuration, final QA, domain configuration, and full handover.
WHAT YOU DO
Approve the production build. Receive all credentials and access. Go live.
OUTPUT
Live product on your domain + GitHub repo transferred + all credentials + handover documentation.
Weekly demo call
30 minutes, every Friday. Walking through what was built that week.
Shared Notion dashboard
Read access from day one. Commits, blockers, progress tracker, and decisions log.
Async updates
Short Loom videos or voice notes when something needs explanation. No wall-of-text Slack messages.
No group chats
We don't operate over WhatsApp or Slack threads. Structured communication means nothing gets lost.
Start the system